Aging Population Drives Demand for Herbal Teas with Therapeutic Formulations
Flavor and Format Innovation Boosts the Herbal Tea Market
Flavor exploration and novel formats are injecting fresh impetus into the Herbal Tea Market. From hyped herbs like turmeric, hibiscus, and lemongrass, to infusion blends targeting relaxation or immunity—innovation helps reshape the category.
The ritualistic aspect of preparing and drinking herbal tea is a significant part of...
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